I completed a redesign of the Irene Homes brand as part of a practice-led research project for my Masters. Irene Homes is a non-profit that cares for mentally disabled adults and provides a safe place for them work and engage with the community of Irene. They have a history of over a 100 years and the branding project required rigorous research, in-depth interviews and multiple design iterations. The final design product is a book of brand guidelines that includes templates for marketing material that can be updated in-house.

A snapshot from the Irene Homes brand guidelines.

Editable marketing templates.

Pattern design.